Improvements November 2024

Dive into a more comprehensive analysis with the new 90-day data range option in sales analytics. This extended view allows for a deeper understanding of sales trends and patterns over a quarterly period.

Use Case: Sales analysts can utilize this extended range to perform seasonal performance reviews, adjusting strategies in real time to meet quarterly sales targets.

Customize your reports more precisely with new date field operators. These enhancements allow for granular filtering by month, year, quarter, or week.

Use Case: A revenue operations manager can refine pipeline forecasts by filtering data within the same fiscal quarter, enabling accurate quarter-end performance projections.

Activate the YoY comparison feature in KPI charts to automatically juxtapose current metrics against those from the same date range last year, offering clear insights into year-over-year performance.

Use Case: Marketing teams can assess campaign effectiveness YoY, adjusting tactics to improve ROI based on historical data.

We've introduced 'Today' and 'Yesterday' as selectable options in your date difference calculations, enabling you to generate insights with up-to-the-minute accuracy.

Aggregate your data annually across all reports to gain a broader perspective on long-term trends, helping you make more strategic decisions based on historical data.

Funnel stages in Google Analytics 4 are now fully supported, ensuring more accurate funnel analysis and better alignment with your GA4 tracking configurations.

Our tabular charts have been upgraded to display both previous and current year data side by side, complete with absolute changes and percentage differences. This makes year-over-year comparisons more intuitive and actionable.