Revlitix Product Release - February 2025

Use Case: Imagine you're a digital marketing manager trying to juggle multiple ad campaigns across various platforms. Previously, you had to manually compile data from Microsoft Ads alongside your other platforms, which was not only time-consuming but also prone to errors.

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With our new Microsoft Ads integration, you can now automatically import your campaign data directly into Revlitix. This means real-time insights, quicker adjustments, and a comprehensive view of your advertising efforts all in one place.

Use Case: For B2B companies, LinkedIn is a cornerstone of social media strategy. Our LinkedIn Company Profile integration allows you to pull detailed analytics and engagement data directly into Revlitix.

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A social media strategist can now track the impact of specific posts, understand follower growth, and measure engagement rates alongside other business data. This integration empowers you to tailor your content strategy based on robust, actionable insights directly linked to your business outcomes.

Based on user feedback, we've enhanced the Comparison Chart feature to allow you to arrange fields according to the order of dropdown selections. This update brings a more intuitive interface that aligns with your analysis workflows.

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Use Case: A financial analyst regularly uses comparison charts to present quarterly performance across different product lines. Previously, the mismatched order of fields could confuse stakeholders during presentations. Now, with fields arranged as selected, the analyst can create more logical, easy-to-understand visualizations that directly correspond to their dropdown selections, making it easier to highlight trends and anomalies.

Chart Visualization Consistency

To enhance the user experience and data interpretation accuracy, all graph types in the Comparison Chart now follow the same field order as selected in the dropdown menu.

Use Case: Consider a sales manager who needs to present sales data in various formats depending on the audience. Whether it’s a line graph for trend analysis or a bar chart for comparative assessment, having a consistent order of fields across graph types means they can switch between formats without losing context, ensuring clear communication and effective meetings.

Google Ads 'Search Volume' Object

We've added a new 'Search Volume' object to our Google Ads integration. This feature is available for Line, Bar, Goal Tracking, and Scorecard charts, with aggregation options including Monthly, Quarterly, and Yearly.

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Use Case: A SEO specialist at an e-commerce company uses this feature to track average search volumes for key product-related keywords. By understanding fluctuations in search demand, they can better align their SEO and advertising strategies with market trends, optimizing ad spend and improving organic search performance.

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We love seeing how you use Revlitix to transform your data into insights. Share your report templates with us, and you might just see your work featured in the next Revlitix Spotlight!